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Cutting-edge research meets large-scale application

Amazon is improving customers’ lives with practical, useful generative AI innovations. We’ve been developing and deploying AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses. We’ve launched entirely new businesses based on AI, like Alexa, our general purpose, personal AI. And more than 100,000 enterprise customers are using the AI and ML services offered through Amazon Web Service (AWS).

Today, Amazon develops world-class technology at all three layers of the “generative AI stack,” including best-in-class infrastructure, AI models, and AI applications. Our approach is to blend breakthrough research with real-world impact, harnessing the power of generative AI to transform every customer experience.