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Content Creator, Alexa Personality

Job ID: 1887116 | Services LLC


Job summary
Interested in Amazon Echo and Alexa? Come work with the Alexa Personality Experience Design team! Our team combines creativity and compassion with technology, inventing new voice-forward Alexa experiences that engage and delight our customers in brand new ways.

The Amazon Alexa team is looking for a talented person to help drive conversation design projects from copy development to implementation in the Alexa Personality space. You must be an innovator, since you will be expected to originate new interaction paradigms for exciting and ambitious ideas for which no standards currently exist. You must be extremely proactive, because you will regularly find yourself in uncharted territory where the key to your success will be to get ahead of the curve. You must be a collaborator, as you will be working side-by-side with product managers, VUI designers and engineers to bring your ideas to life. You must be a pragmatic visionary who can translate business needs into lovable customer experiences.

Key job responsibilities
We’re looking for a writer who can:

• Craft successful conversational voice interactions and compelling spoken prompts

• Collaborate on a team that writes jokes, songs and stories, as well as guides the complex, developing relationship between the user and Alexa

• Understand the nuances of a personified AI, and how that affects the way interactions are crafted

• Empathize with the customer and craft an appropriate experience

• Infuse interactions with the light humor and wit that has become a hallmark of Alexa, when appropriate

• Initiate and support the development of new product ideas

• Provide ongoing support for projects delivering enhancements to existing interactions/experiences (study, refine, test, develop, implement, repeat!)

• Help define and maintain the enterprise standards for AI personification

• Continually seek to understand the capabilities and technical constraints of the systems with which you’ll be working

About the team
This role is part of Alexa’s Personality team. We are the creative and best practices org that works vertically and horizontally across Alexa to develop new core Alexa experiences, define new experience paradigms, develop standards, training, and resources that help teams (our and others) build better experiences. We own the Alexa Persona definition and create engaging content that exemplify Alexa’s persona on and off device. Our larger team includes creative writers, voice UX designers, multi-modal UX designers, user researchers, product managers, and program managers.


• Bachelor’s degree in Creative Writing, Journalism, Linguistics, Communications, Emerging Media, Human-Computer Interactions, or related fields, or equivalent work experience

• 2+ years of creative writing experience, including character development, script writing, narrative game design or other creative writing

• Excellent written and verbal communication, presentation, and organizational skills

• Ability to manage ambiguity, work autonomously, and multi-task in an agile environment


• 2+ years of experience as a UX designer, interaction designer, VUI designer, UX writer, content strategist, or related roles

• 2+ years of experience creating interactions for virtual assistants (i.e. chatbots, voice assistants)

• Familiarity with experience design principles and core values

• Recent experience working with AI concepts, voice-driven design, or multi-modal speech interfaces

• A working understanding of speech, language and voice recognition technologies, including SSML

• Background in psychology, anthropology, or related fields

• Background in film, theater, music, improvisational comedy, or related experience

• Experience working cross-team and synthesizing feedback and input from product management engineering, marketing, and user research

• Experience presenting to and advising senior management

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit