Senior Marketing Economist

Job ID: 1094036 | ASSPL - Maharashtra

DESCRIPTION

Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.

To help us fulfill this mission, we are looking for a customer-obsessed marketing mind to strengthen our ability to delight customers. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.

RESPONSIBILITIES
Amazon Prime Video is looking for an economist with strong technical skills in causal inference to drive methodology improvements for marketing measurement using customer-level data. You will develop new models using customer-level panel data on advertising exposure to identify the causal impact of Amazon Prime Video marketing. You will work closely with media and portfolio teams to understand business needs and with a sister engineering team to productionalize solutions. You will work with other science teams on developing cross channel measurement to understand fixed and variable channel interactions. You will help drive incrementality tests for model validation and improvement. Your models will improve the efficiency of marketing spend dollars.

This role requires an individual with strong quantitative modeling skills and the ability to apply statistical/machine learning, econometric, and experimental design methods.

The candidate should have strong communication skills to work closely with stakeholders to translate business needs into methodology and data-driven findings into actionable insights. The successful candidate will be a self-starter comfortable with ambiguity, with strong attention to detail, and ability to work in a fast-paced and ever-changing environment.

Overall, the candidate’s responsibilities include:
· Design and build scalable analytic solutions using econometric models to measure the financial impact of cross channel marketing spend
· Work with the data acquisition team on data requirements
· Work with global PV and Amazon measurement teams to drive standardization of measurement frameworks and path to automation

BASIC QUALIFICATIONS

· PhD in Economics or closely related discipline
· Expertise in Causal analysis
· 7+ years of professional experience in economics (industry, government, or academia)
· Proven experience in design and execution of analytical projects
· Coding skills for data analysis in Stata, R, Scala, or Python
· Strong communication skills

PREFERRED QUALIFICATIONS

· Experience with marketing measurement and understanding of fixed marketing channels
· Experience working with engineering to productionalize econometric models
· Expertise in ML methods