Senior Manager, Marketing Operations

Job ID: 1400123 | Audible, Inc.

DESCRIPTION

The Audible Marketing Operations team is looking for a sharp, technically capable and data-focused Sr. Manager to help drive customer segmentation efforts and to power actionable insights to optimize audience strategy and performance of outbound campaigns. This role will have the opportunity to shape innovative customer-focused programs designed to deepen member relationships and enhance acquisition efforts. The ideal candidate must be a creative problem solver who can partner closely with business owners to support a customer-focused marketing strategy, and who can provide data-driven insights into campaign performance and channel health metrics.

KEY RESPONSIBILITIES
· Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities (including support for Audible teams in global marketplaces)
· Develop and maintain segmentation for automated customer lifecycle programs (new member onboarding, retention, etc.)
· Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance
· Build and maintain reports and dashboards on email/push channel performance and database health metrics
· Partner with Marketing and Business Intelligence stakeholders to assess campaign performance and make recommendations for optimizing future efforts
· Collaborate with Technology partners on data integration initiatives in support of new targeting, segmentation, and personalization capabilities
· Partner with Tech and Data Engineering teams to diagnose and drive resolution of technical issues relating to customer targeting and data hygiene

BASIC QUALIFICATIONS

· Minimum of 5 years in CRM, Database or Marketing Analytics roles
· Advanced knowledge of SQL (experience with AWS Redshift a plus)
· Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)
· Experience creating segments in support of multi-channel campaigns and automated customer journeys
· Proficient in Tableau or other data visualization tools
· Must be familiar with customer attributes and outbound campaign data (email, push)
· Technically capable with excellent verbal and written communication skills
· Strong analytical capability and a solid understanding of campaign performance and channel health metrics
· Proficient knowledge of MS Office applications (esp. Excel and PowerPoint)
· Bachelor’s degree in Business, Marketing, Computer Science, Engineering or a related field of study

PREFERRED QUALIFICATIONS

· Experience working in Jira or similar workflow management software
· Knowledge of email and mobile push marketing best practices
· Familiarity with statistical modeling and associated tools/programs
· Familiarity with email/push testing and optimization platforms (Movable Ink, Persado)
· E-commerce experience (including prior experience with membership- or subscription-based businesses in a B2B or B2C industry


ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading producer and provider of original spoken-word entertainment and audiobooks, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.