Sr. Marketing Analyst

Job ID: 1647971 | Amazon Web Services, Inc.

DESCRIPTION

As a SR. Marketing Analyst on the AWS Product Marketing team, your focus will be understanding the key priorities of the business and then digging into the data for our services and digital marketing channels with a goal to identify actionable insights. The ideal candidate has an understanding of marketing channels and is passionate about uncovering ways to optimize resources and processes. In this role, you’ll have an opportunity to use marketing data to identify the most impactful activities for the organization, saving time and money through your work. You’ll also own reporting to the VP of Marketing on behalf of the Product Marketing organization, and you’ll partner closely with Operations and Business Intelligence team to identify new data sources to enhance our insights and improve marketing’s performance. In this role, you’ll also work with Finance and the Data Science team to connect marketing spend to business impact to understand the value of our marketing tactics. This role requires a candidate who is satisfied operating with a high degree of autonomy and who can work collaboratively with leadership to drive rigor around our reporting. As a trustworthy source of data-backed insights, you’ll have an active role in providing recommendations to inform the organization’s marketing strategy. Lastly, this role requires someone who is an expert at prioritizing their time for the biggest impact and who is comfortable saying no when a request or effort isn’t a priority for the business.

This role must sit in Seattle, WA. Relocation from within the US offered.


RESPONSIBILITIES
• Solving complex and ambiguous analytic projects for the broader organization
• Apply statistical analysis to marketing data, developing actionable insights for stakeholders
• Own reporting and insights as part of AWS Marketing’s weekly business review.
• Create or streamline Tableau dashboards to monitor marketing channels and communicate performance.
• Partner with stakeholders and Business Intelligence teams to ingest required data for robust analysis.
• Work with stakeholders to identify new KPIs to evaluate marketing performance.
• Bring statistical rigor to A/B tests and campaign measurement.
• Employ data visualization to effectively communicate marketing insights.

BASIC QUALIFICATIONS

· Bachelor's Degree in business, marketing, statistics or related subjects
· 7+ years in an analyst role at an enterprise-level company
· 4+ years working in or with a marketing organization
· Advanced and demonstrable SQL skill
· Experience managing Tableau or QuickSight dashboards for an enterprise-level organization
· Experience with storytelling through data to influence stakeholders and manage expectations
· Understanding of data warehousing and multi-touch attribution models

PREFERRED QUALIFICATIONS

· Advanced technical or business degree (MS or MBA)
· Understanding of data warehousing and multi-touch attribution models
· Experience with Adobe Analytics
· Experience with AWS Services like Redshift, Athena, S3, EC2
· Experience with Python, R, Matlab, Stata, VBA, etc.


Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.