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Sr. Marketing Manager, Amazon Music

Job ID: 1715193 | Amazon.com Services LLC

DESCRIPTION

Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Everyone on our team has a meaningful impact on product features, direction, and delivery. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more.

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.


Come innovate with the Amazon Music team!

We are seeking a top tier outbound marketer to own our new/early life customer marketing and onboarding strategy across all tiers of Amazon Music. This role will work to develop a best-in-class onboarding experience for new customers across our email and push channels, focusing on driving habit-forming behaviors that lead to long-term customer health and retention. This cross-functional role will partner with internal stakeholders, BI and tech teams to build and drive a roadmap for sustained improvements to the personalized, responsive experience we deliver for new customers across our outbound channels.

Specific responsibilities include:
· Develop a POV and roadmap for consistent testing and improvement upon our email and push onboarding journeys across our Free, Prime and Unlimited tiers
· Partner with marketing tech team to identify and prioritize development of new personalization capabilities to improve effectiveness of early life communications
· Act as marketing POC in our cross-team "next best action" project, focused on recommending the next best HVA for customers based on their previous behaviors
· Partner with marketing ops colleagues to identify and implement automated solutions to streamline execution
· Track and measure performance of campaigns; identify themes/insights and socialize to inform future strategy
· Coordinate with global counterparts to ensure best practices are implemented across all marketplaces


BASIC QUALIFICATIONS

· 6+ years of professional non-internship marketing experience
· Experience building, executing and scaling cross-functional marketing programs
· Experience using data and metrics to measure impact and determine improvements
· Experience using Microsoft Excel to manipulate and analyze data
· Experience presenting metrics and progress to goal to senior leadership
Experience using data and metrics to measure impact and determine improvements
· Familiarity with basic marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
· Comfort operating in a sometimes ambiguous and changing space
· Experience managing marketing campaigns to significant audience sizes
· Excellent attention to detail and organization; passion for improving processes and workflows
· Experience using automated solutions to streamline manual tasks
· Excellent verbal and written communication skills, and strong stakeholder management

PREFERRED QUALIFICATIONS

· Experience designing multi-touch customer onboarding journeys
· Experience with dynamic/personalized content and automation