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Copywriter, Amazon Brand Innovation Lab - Scaled Innovation Program

Job ID: 2610400 | Amazon Advertising LLC


We are looking to hire an experienced, thoughtful, strategic Copywriter to join the Brand Innovation Lab Scaled Innovation team as we invent new ways to scale premium advertising experiences. The candidate needs to have a knack for delivering clear, compelling, straightforward, and insightful copy for advertisers and customers.

You'll partner with Product Managers, UX Designers, Front End Engineers, Program Managers, and Solutions Managers to productize components and features that generate optimized Stores pages. You'll assist on projects, present to key stakeholders, and develop work that scales to self-service advertisers. You'll leverage technology to create optimal workflows and operate well within ambiguity.

This role will use data to uncover insights, craft go-to-market materials, presentations, and creating optimized templates. You have strong presentation, and storytelling skills, as well as an acute attention to detail. You display exceptional writing skills and are able to simplify complexity.

Key job responsibilities
Key job responsibilities
*Leverage writing skills to build clear, concise positioning for new features built for scale
*Experience collaborating with multi-disciplined team to create customer-focused solutions that deliver on advertiser objectives.
* Works collaboratively in developing campaigns, identifying problems, and inventing solutions with minimal guidance.
* Data-driven and obsessed with understanding customer behavior to invent and simplify.
* Create concepts, present and execute campaigns on behalf of our advertiser’s needs.
* Ability to manage multiple projects while meeting tight deadlines.

Preferred qualifications
* You are scrappy, insightful and an innovative problem solver.
* You have the ability to work efficiently and demonstrate a bias for action in a fast-paced, ambiguous environment.
* You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar.
* You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job".
* You are passionate about design, technology, advertising, marketing, and are always keeping pace with it.
* You use data and insights to create work that resonates with customers.
* You are ego-free and are highly collaborative, working with a diverse group of people and learning from them.
* You are a self starter, spotting an opportunity and making something out of nothing.
* You aren’t afraid to question the status quo, and take steps to change things for the better.

A day in the life
A day in the life
On Brand Innovation Lab’s Scaled Innovation Program team, on any given day you will...
* Research a client’s brand and create copy that delivers on the advertiser’s brand positioning and goals and is captivating to our customers
* Tweak creative messaging in response to Legal and PR feedback
* Sell through a productized component or feature to internal partner teams
* Pitch and help lead go-to-market positioning for packaging new components or features

About the team
About the team
The Brand Innovation Lab team is the group within Amazon that creates one-of-a-kind campaigns and experiences for global advertisers in the automotive category. Utilizing various platforms within the Amazon canvas (Alexa, Twitch, AWS, Fire TV, Amazon Fresh, Lockers, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and in the real-world. The Scaled Innovation Program specifically deals with scaling products incubated within Brand Innovation Lab to a scaled model for self-service advertisers. We are the bridge between experimentation and productization.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Santa Monica, CA, USA


- *Creative writing
- *Advertising


- *Digital UX/CX/AX
- *Experiencing inventing and simplifying

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.