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US Brand Marketing Lead, Prime Video

Job ID: 2664046 | Services LLC


Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, Idea of You, and Roadhouse, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Prime Video is seeking a highly motivated, results-oriented US Brand Marketing Lead, a strategic creative visionary with a passion for bringing a brand to life across all internal and consumer touchpoints, overseeing high impact marketing campaigns that reach millions of customers. You will be accountable for driving consumer campaigns that develop and deepen engagement with Prime Video customers. The ideal candidate will possess a passion for bar-raising brand marketing, strong organization and creative direction skills and substantial experience working with research, media & brand agencies and creative partners.

As a leader, you will own the marketing development of integrated communication plans. This includes leading a team of marketing stakeholders that work on individual projects. You will be accountable for driving quality assurance from briefing to go-to-market planning of 360-degree campaigns and rallying cross-functional stakeholders (e.g. creative, O&O, product, paid media, production and programming) across Amazon. As the US Brand Marketing Lead, you will have a proven track record for driving results, working autonomously to set roadmaps and goal tracking and have substantial experience working with industry partners. You will possess a blended balance of strategist, brand builder, creative instinct / acumen, project manager and analyst. Relationship building will be necessary as the work is highly visible and requires strong partnership with cross-divisional teams.

Key job responsibilities
• Own go-to-market strategy and lead 360 degree marketing plans for Prime Video brand initiatives, including creation of marketing briefs, approach and final GTM recaps.
• Work collaboratively with various cross-functional stakeholders to ensure overall campaign success by driving a centralized perspective and adherence to brief.
• Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans, eliminating barriers and obtaining buy-in at scale.
• Dive deep into marketing performance and audience insights to uncover durable learnings that improve performance over time.
• Present to senior leadership regularly on key metrics and progress to goals.
• Partner with different Amazon creative marketing teams (e.g. Sports, Prime, Originals) to develop complementary creative campaigns and jointly inspire customers, engage fans and drive continued streaming engagement.
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.
• Cultivate positive relationships with appropriate agencies, companies, talent, executive producers, external studios and other relevant global stakeholders.
• Hire and develop talent to support your efforts.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA


- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience defining marketing strategy and executional excellence
- Experience driving direction and alignment with cross-functional teams
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience leading across full range of marketing disciplines
- Experience guiding creative input, development and execution from concept to completion
- Experience working with executive leadership in large organizations
- 5+ years of branding / entertainment brand experience


- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience using data and metrics to measure impact and determine improvements
- Experience cultivating positive relationships with appropriate agencies, companies, talent, executive producers, external studios and other relevant stakeholders
- Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.