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Principal Product Manager, Product Strategy, Sponsored Display, Amazon Ads

Job ID: 2670773 | Services LLC


Are you passionate about building new state-of-the-art products at scale and drive fast business growth? Amazon Ads is building world class, self-service retail media advertising solutions to help brands build brand equity and accelerate sustainable business growth. Our ambition is to combine the effectiveness of performance advertising with the ability to influence customers early in their journeys, typical of brand advertising. We call this brand performance advertising and we believe it’s the next big trend in advertising. We’re looking for a talented Principal Product Manager with deep expertise in the digital advertising industry, excited to build the next generation of brand performance advertising products and features. If you are customer obsessed, think big, are comfortable with ambiguity, and love building, you’ve come to the right place.

About this Role:
This role is the principal product architect and builder for Sponsored Display. They are responsible for defining the products' value proposition, why they are valuable to customers, and then drive vision, strategy, and execution roadmap. This role will greatly influence Sponsored Display advertising experience (controls, measurements, reporting), creative experience and go to market.
The person in this role will be required to think big, dive deep, have bias for action, and bring a history of delivering result. You will work with a cross-functional team, engaging directly with customers of all sizes and teams across the organization.
We're looking for visionary and innovative individuals who thrive on solving problems. An ideal candidate is a leader with extensive digital marketing and advertising experience, who leads across the entire product lifecycle. The successful candidate must have problem solving skills, business judgment, technical depth and demonstrated experience leading initiatives that involve multiple cross-functional teams. We are looking for an effective leader to execute both strategically and tactically, and someone who is excited to take on a new, ambitious, and ambiguous program.

Key job responsibilities
-Own the Sponsored Display product strategy (incl value proposition) and roadmap
-Own Sponsored Display strategic plans (1 -3 Year product plans)
-Dive deep on customer needs both quantitatively and qualitatively - build a strong network across customers, partners/ agencies and advertising industry leaders
-Partner effectively with other leaders in product, design, engineering, science and business intelligence to influence priorities and drive alignment.
Plan and deliver on executive level goals.

About the team
Sponsored Display is Amazon Ads’ self-service display performance advertising product, empowering brands of any size to achieve their advertising objectives through simplified controls that help them reach and engage audiences across a variety of supplies in shopping and entertainment contexts. Our team is responsible to evolve the value proposition of Sponsored Display to drive brand performance advertising at scale, helping brands acquire new customers and sustainably grow customer lifecycle value. This includes building advertiser controls, experiences and recommendations. We enable advertisers to express what they want to achieve, and translate that into high performance advertising strategies. We succeed when advertisers are able to sustainably grow their brand and business at scale with our advertising product(s).


- 8+ years of technical product or program management experience
- 4+ years of end to end product delivery experience
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- Bachelor's degree
- 6+ years of digital advertising experience


- Knowledge of SQL

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.