Sr Recruitment Marketing Launch Specialist

Job ID: 816859 | Amazon.com Services, Inc.

DESCRIPTION

Amazon’s Associate Attraction Marketing team is looking for a seasoned marketer to own launch marketing strategy and cross-team execution to develop, document, and execute thoughtful and detailed launch strategies to drive candidate applications and deliver marketing results. You will own the development of best practice launch marketing strategies and lead cross-functional teams to execute, including identifying risk and ensuring smooth launches. The Associate Attraction team generates demand for the Amazon hourly brand, and converts that interest into new hires to meet the growing need for hundreds of thousands of hourly Operations team members.
You are a passionate marketer with a track record of achieving impressive results. You thrive in ambiguous situations and love to build from scratch. You love test and learn innovation. You use data to develop highly effective launch marketing plans, and to assess and mitigate risk during launch.

Responsibilities:
· Track market factors and changes in hourly candidate behavior which impact launch success, including market mapping and intelligence
· Identify best practice launch marketing levers to build top of funnel demand and efficiently attract hourly candidates for new locations
· Develop and lead launch marketing best practices across regions and teams
· Own tracking team performance on launches, including within the region and for a specific business line
· Be operationally savvy, with strong communication skills, to identify, communicate and mitigate risks early in launches
· Help drive efficiency and standard work around launches across our teams, including working with cross-functional launch teams

BASIC QUALIFICATIONS

· Bachelor’s degree in an applicable discipline such as Business, Marketing or Communications
· 7+ years of relevant work experience in marketing strategy and execution
· 2+ years of experience developing marketing plans for new business/location launches
· Proven track of record of building and optimizing multiple, simultaneous marketing campaigns; equally comfortable building strategic marketing plans and executing at a tactical level
· Expert understanding of project management methodology, including the ability to identify and resolve issues, manage program risk and allocates scarce resources effectively
· Deep analytical abilities, specifically with respect to channel and target customer insights and experiment design
· Excellent oral and written communication skills to communicate complex concepts clearly and persuasively across all levels
· Demonstrated ability to influence distributed cross-functional teams to achieve outcomes
· Able to consistently nail details, driving process and managing to goals

PREFERRED QUALIFICATIONS

· 3+ years of experience in employment brand marketing
· Local marketing experience

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age