Sr. Recruitment Marketing Strategist

Job ID: 831715 | Amazon.com Services, Inc.

DESCRIPTION

Sr. Recruitment Marketing Strategist

Amazon’s Associate Attraction Marketing team is looking for a seasoned marketer to own marketing strategy and cross-team execution to generate business line strategies and marketing plans to drive applications and deliver short-term marketing results while optimizing over time against performance goals. You will own the development of marketing strategies for a business line (e.g. Amazon Transportation, Customer Fulfillment, etc.), and lead cross-functional teams to execute on those strategies. The Associate Attraction team generates demand for the Amazon hourly brand, and converts that interest into new hires to meet the growing need for hundreds of thousands of hourly Operations team members.

You are a passionate marketer with a track record of achieving impressive results. You thrive in ambiguous situations and love to build from scratch. You love test and learn innovation. You use data to rigorously assess marketing effectiveness and develop the right marketing mix. You think big, but also execute rapidly.

Responsibilities:
· Partner with cross-functional stakeholders to understand business line challenges and translate those into insights and marketing programs
· Track market factors and changes in hourly candidate behavior which impact business line success, including market mapping and intelligence
· Profile target candidates that meet the needs of the business line, and create personas that enable cross-functional teams to develop effective marketing plans
· Develop differentiated positioning tailored for the business line, leveraging the overall brand guidelines and value prop
· Identify appropriate sourcing and marketing levers to build top of funnel demand and efficiently attract hourly candidates
· Lead implementation of business line marketing programs across regions and teams
· Be the evangelist for the business line specific candidate experience, working to continuously improve the candidate journey


BASIC QUALIFICATIONS

Basic Qualifications:
· Bachelor’s degree in an applicable discipline such as Business, Marketing or Communications
· 7+ years of relevant work experience in marketing strategy and execution
· Proven track of record of building and optimizing multi-channel marketing campaigns, and equally comfortable building strategic marketing plans and executing at a tactical level
· Deep analytical abilities, specifically with respect to channel and target customer insights and experiment design
· Excellent oral and written communication skills to communicate complex concepts clearly and persuasively across all levels
· Demonstrated ability to influence distributed cross-functional teams to achieve outcomes
· Able to consistently nail details, driving process and managing to goals

PREFERRED QUALIFICATIONS

Preferred Qualifications:
· 3+ years of experience in employment brand marketing
· Local marketing experience