Device Design Group
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Designing intuitive experiences for customers
Designing experiences that delight and empower
We’re Amazon’s Device Design Group. Our team drives design innovation and delivery of Fire Tablet, Fire TV & Cube, Echo Show, Spot, Tap, Dot and future product strategies.
About Us
Device design group
We are a multidisciplinary design team that is passionate about discovering unanticipated needs, designing innovative products and soulful experiences that are crafted with the utmost attention to detail.
Amazon design community
As one of the driving forces behind Amazon’s overall global design community, we enjoy an active and insightful creative culture—as well as the added industry reach and professional breadth that comes with involvement in so many different Amazon businesses.
Makers and storytellers
We are obsessed with our customers and work backwards to craft thoughtful solutions to complex problems. Whether v1, next gen or UX labs looking even further ahead, storytelling allows us to think holistically while communicating the "why" of all that we ship.
Our people
We make time to indulge our curiosity, have fun, and avoid taking ourselves too seriously. As UX designers, UX program managers, design technologists, researchers and specialists of all kinds, we have stories to tell. Here’s just one: meet Sarita.
360º View
We take a wide view in all we do with creative and cultural diversity of thought and experience (we also happen to enjoy 360º views of Seattle, the Space Needle and Puget Sound from our studios on the 29th floor).
Playful pup animation
by Theron Benson
Fire TV browse UX
by Forrest Elliott
Echo Spot clock UX
by Gretchen Nash
Echo Show
by Ryan Lewis
Five TV Cube animation
by Ryan Lewis
Five tablets
by Mira Kim
Our Locations
In addition to our main Seattle studio overlooking the Spheres on Amazon’s South Lake Union campus, we have design teams in San Francisco and Sunnyvale.