We are obsessed with our customers and work backwards to solve complex problems with thoughtfully simple solutions. These results should always elevate the user experience and put design into high gear. We are passionate about discovering unanticipated needs, designing innovative products and soulful experiences that exude the finest craftsmanship. We believe in storytelling and that it gives us reason to believe. Story telling allows us to think holistically and craft the "why" of all that we ship. We insist on raising the bar with every element of design that is executed. We are makers.

Our team drives innovation and delivery of Fire Tablet, Fire TV, Kindle, Echo, Amazon Tap, Echo Dot and future product strategies. Our focus is on crafting design concepts that are relevant and landing them into products at the highest quality. In order to achieve this, we believe that each designer regardless of expertise needs to exercise three design muscle groups: Story Telling, Taste Making, & Systems Thinking. 

At the end of the day, we believe in having fun and not taking ourselves too seriously. It’s the people on this team that make the days go by quick, the conversations run deep, the high fives a tad higher, and the laughter that hurts in a great way. 

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