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Amazon Global Communications and Community Impact

The Global Communications and Community Impact (GCCI) team focuses on continuously strengthening Amazon’s content strategy and trust with customers. We do this by educating the world about the company’s products and services, and how we support employees, small businesses, partners, content creators, developers, the economy, the environment, and communities.

Telling our story

Generally speaking, our team works on communications across four major areas: earned media (e.g., PR); internal and external owned media (e.g., Inside Amazon and About Amazon); social media (e.g., @AmazonNews on X); paid media (e.g., ad placements and sponsored content); and community impact (e.g., housing equity, STEM education, disaster relief). Read on for further information about these areas.

Voices of our team

Hear from GCCI employees

  • Amazon Spheres

    What advice do you have for people interested in joining the Global Communications and Community Impact team?

    Be curious about the unknown. Given the depth and breadth of impact that Amazon has across the world, it’s important to recognize there will always be something to learn. A successful Amazonian is someone who proactively seeks to be informed on things they don’t know yet.

    NikkiPublicist, Global Media & Entertainment
  • webimage-B52DFCA3-FDB9-4C2E-8C4CB388276A8D0B.png

    What’s your favorite Amazon memory?

    Participating in Delivering the Future 2023 in Seattle. I was able to facilitate tours for hundreds of reporters around the Spheres, assist in showcasing amazing new technology, and connect with countless new Amazonians.

    It was so fun to be able to use my college experience coordinating summer camps to assist in keeping Delivering the Future on track. I can’t wait to expand my horizons and be part of more amazing events like this in the future.

    TaylorPublic Relations Assistant, Global Media Relations
  • A picture of AWS builders working inside the Spheres.

    What excited you most about joining Amazon?

    Working at a place you believe in. Working with people you believe in to push you out of your comfort zone and have hard discussions with to make the right decision for the customer. Believing in those Amazonian processes like doc reads and working backwards.

    What brought me back was the ability to work hard at a super high level and have like-minded, high-bar people around me. People insisting on the highest standards, living the Leadership Principles every day, challenging the status quo, and delivering something that’s better than it was yesterday.

    MattSenior Communications Manager, AWS Communications

Hear from our leaders

Danny Marin, Head of Communications, Amazon Prime Video (Latin America, Canada, Australia, and New Zealand)

Hear from one of our PR Leaders, Danny Marin, about his experience working for GCCI at Amazon!

Download video transcript

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