Selling Partner Empowerment, Communities, & Trust

Selling Partner Empowerment, Communities, & Trust (SPECT) builds lasting connections with our selling partners, helps drive their success, and grows their trust, by:

• Delivering targeted resources and investments to support their continued growth, particularly for small businesses and underserved populations
• Fostering an active and helpful community and information exchange, and proactively communicating across multi-directional channels for selling partners and Amazon
• Eliminating their fear of, and helping sellers avoid, enforcement through empathetic, consistent, and transparent experiences
• Understanding selling partners’ perceptions of, and being internal advocates to improve, their experience selling on Amazon
• Amplifying SP success and ensuring external perception mirrors the reality that Amazon’s stores are a great place for our selling partners to build and maintain thriving businesses.