Advertising User Experience
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We’re designing products that improve digital advertising — for customers, advertisers, and everyone in between.
We’re designing products that improve digital advertising – for customers, advertisers, and everyone in between.
We’re a team of highly motivated problem solvers; designers, user researchers, and writers at the heart of Amazon advertising. From prototyping ad formats and placements, to building tools for campaign delivery and reporting, we craft end-to-end solutions that help our advertisers reach millions of customers on desktop, mobile, Kindle, Fire tablet, and Fire TV.
What we work on
Tools for advertisers
Our UX team designs planning, management, and reporting tools that make the complex seem simple, enabling advertisers to run high-volume ad campaigns with the click of a mouse. We’re committed to distilling diverse user needs into experiences that balance efficiency with robust utility. Our solutions enable agencies and brands both large and small to connect with their customers—globally and at scale—where they shop, read, watch videos, and share online.
Ad product design
From dynamic banner ads to intricate sponsored shopping experiences—our UX designers innovate, prototype, test, and scale new forms of advertising across Amazon retail properties, mobile devices, and Fire TV. We strive to make advertising relevant and respectful. Our ad products inspire shoppers to explore beyond their regular selection patterns and discover new brands, products, and services. Our creative authoring tools empower brands of all sizes to connect with new customers.
Our User Researchers help uncover the unknown in the ever-changing advertising business; learning about our customers, applying and teaching Amazon’s “Working Backwards” process, identifying new opportunities, and improving our products through testing. They champion the user experience in every stage of the product lifecycle: from discovery and design to deployment.
Where we work
Our advertising customers span the globe, in North America, Europe, and Asia. We collaborate every day with product and engineering teams around the world.
Some of us work remotely, but for the most part we’re concentrated in two state-of-the-art office towers in Seattle and New York City. The Doppler tower is in the core of Amazon’s downtown Seattle campus. The Serendipity building at Five Manhattan West houses the Amazon Advertising team in New York.
Amazon Advertising in the news
“Increasingly an awareness platform”: Amazon advertising is moving beyond search
Digiday - February 3, 2020
“Overall, the company is working to ‘deepen brand engagement,’ David Fildes, Amazon’s director of investor relations, said during the company’s 2019 fourth-quarter earnings call last week. Fildes cited in particular Amazon’s effort to bolster its Store page features, granting companies the ability to post earned media lifestyle content and do more storytelling.”Read the full story
Amazon Makes Major Leap in Ad Industry with $10 Billion Year
AdAge - January 31, 2019
“Brands and ad agencies have been working closely with Amazon as it builds an ad platform to compete with Google and Facebook, and $10 billion in 2018 makes it the third-largest ad business.”Read the full story
Amazon Consolidates Its Ad Offerings Under ‘Amazon Advertising’
AdWeek - September 5, 2018
“A day after it hit the trillion-dollar-valuation mark, Amazon said it is retiring the individual names of its demand-side platform, display advertising and paid search units. That means farewell Amazon Media Group (AMG), Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP)—and hello to simply Amazon Advertising.”Read the full story