we pioneer

We're a company of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Success is measured against the possible, not the probable. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.


"1995 年,在Amazon.com正式成立的时候,我们的使命就是“成为全球最以客户为中心的公司,让客户能够寻找并发现他们可能需要在线购买的任何商品,致力于为客户提供尽可能最低的价格。” 这个目标延续至今,不过亚马逊的顾客群体现已遍布世界的各个角落,其中包括数百万名的消费者、卖家、内容创作者、开发人员以及企业。这些人群的需求千差万别,而我们始终都要满足他们的需求并不断创新解决方案,让一切变得更加简单、快捷、出色且更具成本效益。"

Our passion for pioneering will drive us to explore narrow passages, and, unavoidably, many will turn out to be blind alleys. But - with a bit of good fortune - there will also be a few that open up into broad avenues.

Jeff Bezos